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Markup & Gross Margin Converter

Convert a markup on cost to a gross margin on sales, or work back from a target margin.

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Price with the right percentage

Margin = markup ÷ (100 + markup) × 100. Markup = margin ÷ (100 − margin) × 100. A 50% markup produces a 33.33% margin.

This converter covers non-negative markups and margins below 100%. It also shows a selling price for an illustrative £100 cost, excluding VAT. Use the gross profit calculator to examine an actual loss.

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