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Marketing Campaign Profitability Calculator

Estimate campaign revenue, acquisition cost and profit after marketing spend.

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Look beyond sales revenue

Expected customers equal leads × conversion rate. Their revenue multiplied by gross margin gives gross profit; campaign spend is then deducted. Return on spend is that remaining profit divided by campaign spend.

Include all campaign costs in spend and avoid counting them again in gross margin. Results exclude general overheads, tax and later repeat purchases. Expected customer counts may be fractional. Return is undefined when spend is zero.

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