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Customer Lifetime Value Calculator

Estimate revenue and gross profit from a typical customer over the time they buy from you.

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Value based on your trading assumptions

Lifetime revenue equals average order value × orders per year × years retained. Applying your gross margin estimates gross profit; subtracting the one-off acquisition cost gives a contribution figure.

This simple model assumes stable spending and margin. Excludes overheads, ongoing retention costs, tax and discounting future cash flows. Average order counts and customer lifetimes can be fractional.

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